GEO Blog
Insights, updates, and strategies to help your brand show up in AI-generated answers.
EEAT and Beyond: How Generative Engines Judge Your Content
Why EEAT still matters — and what goes further for generative engines
Sep 21, 2025
Search engines care about EEAT, but generative engines like ChatGPT, Claude, and Gemini are rewriting the rules of visibility. Learn what still matters — and what goes beyond EEAT.
Read articleWhy GEO Matters for Small Business in 2025
Hallucinations, misinformation, and why visibility in AI answers matters
Sep 19, 2025
GEO is no longer a luxury for small businesses. Learn how to protect your brand from AI hallucinations and misinformation.
Read articleVoilà — EchoTune™
A game-changer in brand optimization for the AI search era
Aug 05, 2025
From suggestions to controlled rewrites — how EchoTune™ helps your brand get echoed in generative engines.
Read articleWhat the Heck is GEO?
A simple overview of GEO for modern AI answers
Aug 01, 2025
How GEO differs from SEO — and how they both work in harmony.
Read articleThe Evolution of Rowana
How Rowana transformed into GEOsync
Jul 28, 2025
A personal account of how Rowana transformed into GEOsync — from diagnosis to optimization, and why keeping its origin story alive matters.
Read articleWarning:
Traditional SEO won't save you from AI search
May 01, 2025
If LLMs misread your content, users see the errors—not your message.
Read articleBeyond llms.txt:
Is your website 'really' ready for AI search?
Apr 30, 2025
llms.txt is a starting point; true readiness means optimizing your content for comprehension.
Read articleThe Unseen Interpretation Layer
An origin story exploring how AI 'sees' the web
Apr 20, 2025
This article explores the gap between human intent and how AI models interpret web content — the unseen interpretation layer that shapes how generative engines 'see' the web.
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